We are witnessing a global phenomenon without many precedents in ongoing history.
We need to understand the cultural evolutionary implications of this phenomenon to approach it effectively
When we speak of culture we refer to the different ways of approaching the realities that we inhabit.
These cultural ways (like a virus) are transmitted by repetition to the extent that they generate results for us.
They can be cultural approaches / perspectives seeking security, power, order, achievement, community sensitivity, integration and holism.
Each contains lights (which helps) and shadows (which does not help)
This context requires putting the lights of each approach to service
We narrate the arrival of COVID-19 analyzing the Cultural MEMES behind Internet Memes
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